Wicked soared to new heights on Peacock as it quickly became the most-watched Pay 1 movie in the history of the NBCUniversal platform.
My role involved participating in brainstorm meetings with the films team beginning 6+ months before launch. I lead the creation of on-platform creative stunts and optimized the official key art. I provided guidance to the title marketing team on preferred stills and together we ensured when Wicked launched, it defied gravity on the service.
Roles: On-Platform Art Direction, Content Design, Project Management
Hero Takeover Rail
As Art Director, I partnered closely with the film and marketing strategy teams to brainstorm stunt ideas to help elevate Wicked’s visibility on platform. I proposed a full character takeover, highlighting not only Cynthia and Ariana but other key cast members. This was to help show the breadth and depth of the all-star cast and utilize unique creative elements.
I created the custom immersive highlight images by repurposing character portraits, and delivered full title packages for each of the films and specials being highlighted in the rail. This ensured each one received the white glove treatment fit for a Pay 1 Title stunt.
Final Hero Creative
Final Title Package
For every Pay 1 and Tentpole title launching on Peacock, we partner directly with the respective teams to ensure the creator preferred art launches smoothly on platform. As the visual experts for how content appears within Peacock’s UX/UI we often provide mock ups, context to where parts of the package are utilized, and layout suggestions based on platform established best practices.
Showcase Rail
