I’m Chelsea, a Director of Platform Design currently based out of California. Born and raised in the great state of Alaska, The Last Frontier, my values and world view have been directly shaped by the people and the land.
Known as “The Alaskan” and “Literal Ball of Sunshine” in the office, I’ve received state and national recognition for my illustration, editorial design, and archery skills. I enjoy fostering interpersonal relationships and creating a work environment that encourages communication and growth. When I’m not in the office, you can often find me nestled away in a cute cafe, enjoying a good book, or volunteering at various festivals and conferences like The Sundance Film Festival and SIGGRAPH. One thing is for certain however, no matter where you find me I’ll most likely be smiling and in the middle of learning something new!
Resume
Experience
Director of Platform Design, Peacock TV NBCUniversal
Jan 2026-Present
Creative Leadership: Oversee a team of 4 direct reports, providing day-to-day mentorship, creative direction, and hands-on design contribution to maintain a high bar of craft across all deliverables. Foster a collaborative team culture that balances strategic thinking with executional excellence
Platform & Campaign Design: Lead the end-to-end development of custom creative for Peacock TV's highest-profile tentpole events, including the Milan Cortina Olympics, MLB, NBA, and Legendary February programming — ensuring each campaign is visually cohesive, on-brand, and platform-optimized at scale
Cross-Functional Partnership: Serve as the primary point of contact for platform quality and design best practices across Peacock, acting as a trusted liaison between internal teams and external partners. Set and uphold creative standards that ensure consistency, brand integrity, and excellence across every touchpoint of the platform experience
Art Director, Peacock TV NBCUniversal
May 2023-Jan 2026
Design Production: Develop and execute the creative vision for all custom creative on NBCUniversal’s Streaming platform, Peacock TV. Streamline editorial delivery processes, increasing efficiency across multiple internal teams, reducing errors and significantly cutting production time by roughly 20%
Team Leadership: Guide and train internal and external partners on Peacock TV platform best practices. Upkeep delivery packages requirements, ensuring each partner is up to date on the most recent versions
Innovation: Lead A/B testing initiatives on platform and .com experiences to improve watchability and increase conversation rates
Senior Designer, Peacock TV NBCUniversal
May 2022-2023
Creative Design: Created scalable designs for playlists, collections, hubs, and sponsored content on platform
Team Building: Managed associate designers and interns. Provided mentorship to junior designers and helped developed direct reports’ KSAs within their roles
Quality Assurance: Ensured the highest level of design and visual consistency across the Peacock platform for every title that launches across both VOD content and SLE. Provide the white-glove treatment for company-wide initiatives and titles
Designer, Peacock TV NBCUniversal
June 2020-2022
Collaborated with the product and visual merchandising teams to develop new templates for SLEs (Single Live Events) on platform
QA’d over 30+ incoming titles weekly, ensuring when they arrived to the Peacock TV platform they appeared not only correctly but optimally within the space
Designed custom creative to support company-wide initiatives and special holidays, including Halloween Horror Nights, The Fifa World Cup, and The Olympics
Graphic Designer, Universal Pictures Home Entertainment, NBCUniversal
Jun 2016-2020
Creative Development: Designed original artwork for home media releases across print, digital, and retail channels while maintaining alignment with NBCUniversal, Mattel, and Illumination brand standards
Campaign Design: Created visual assets for EST, EPO, PVOD, print advertising, trade ads, and point-of-purchase marketing materials supporting major film releases and multi-platform campaigns
Cross-Functional Collaboration: Partnered with executive leadership, internal creative teams, and external stakeholders to refine campaign concepts, advertising layouts, and launch creative for Trolls World Tour, NBCUniversal’s pioneering at-home theatrical release
Process Optimization: Increased production efficiency by 200% through scalable design templates and custom Photoshop actions that streamlined workflows and accelerated turnaround times
“Chelsea has been an absolute joy to work with throughout our 5 years together. From the moment she joined our team, her incredible talent as a designer immediately made an impact. Chelsea has an exceptional eye for detail and a unique ability to transform complex concepts into stunning visual designs to suit any challenge. Her work consistently impresses, she has a remarkable knack for understanding project requirements and delivering creative solutions that exceed expectations every time. Beyond her design prowess, Chelsea is a fantastic mentor and advocate for the team. She naturally uplifts those around her, always offering guidance and sharing her insights with generosity. Whether it’s taking the time to provide constructive feedback on a project or encouraging team members’ growth, Chelsea creates a supportive environment that fosters collaboration and long-lasting relationships with everyone around her. What truly sets Chelsea apart is her infectious enthusiasm and positive energy. She approaches every challenge with a can-do attitude and as a leader encourages everyone to strive for excellence. Her genuine care for our team and its success makes her a truly one-of-a-kind coworker. Working with Chelsea as her manager has been extremely rewarding, and I feel so fortunate to have worked with her for so long. I would wholeheartedly recommend her for any endeavor she chooses to pursue, she is simply invaluable and irreplaceable.”
— Nikki Goodman, Director Editorial Design @ PeacockTV, NBCUniversal